Every interaction with a customer is too important to leave to chance. Conceptual Selling® with Perspective helps salespeople better prepare for their time with customers. Understanding your customer’s perspective is a key ingredient to moving deals and results in more purposeful meetings and win-win outcomes. This program provides the simple, repeatable structure that should be considered essential for anyone who interacts with customers.
Who Should Attend: This program is designed for every member of your team who regularly interacts with customers and prospects. Although Sales focused, this could include those supporting departments and team members from: account management, implementation, business development, sales support, senior leadership and customer service.
CSO Insights Research:
- Superior call execution is one of four key expectations that B2B buyers have of sellers. With buyers offering fewer and shorter sales calls, precise planning and execution is necessary to ensure opportunities are not wasted. (2018 Buyers Preference Study)
- 74% of World-Class sales organizations effectively use call planning tools to prepare for customer interactions, compared to only 26% of all respondents. (2021 World-Class Sales Practices Study)
- Organizations who excel at the use of call planning tools, boast win rates 21% higher than their peers. (2019 World-Class Sales Practices Study)
- Sellers spend only 32% of their time selling and 18% prospecting and preparing for calls. Call planning processes and tools can drive more productivity more from prep time and create wasted time into selling time. (2021 Sales Performance Study)